Architect Ludwig Mies van der Rohe (1886–1969) adopted the motto "Less is more" to describe his aesthetic.  His tactic was one of arranging the necessary components of a building to create an impression of extreme simplicity—he enlisted every element and detail to serve multiple visual and functional purposes; for example, designing a floor to also serve as the radiator, or a massive fireplace to also house the bathroom. Designer Buckminster Fuller (1895–1983) adopted the engineer's goal of "Doing more with less", but his concerns were oriented toward technology and engineering rather than aesthetics. 
This movement was heavily criticised by modernist formalist art critics and historians. Some critics thought minimal art represented a misunderstanding of the modern dialectic of painting and sculpture as defined by critic Clement Greenberg , arguably the dominant American critic of painting in the period leading up to the 1960s. The most notable critique of minimalism was produced by Michael Fried , a formalist critic, who objected to the work on the basis of its "theatricality". In Art and Objecthood (published in Artforum in June 1967) he declared that the minimal work of art, particularly minimal sculpture, was based on an engagement with the physicality of the spectator. He argued that work like Robert Morris's transformed the act of viewing into a type of spectacle , in which the artifice of the act observation and the viewer's participation in the work were unveiled. Fried saw this displacement of the viewer's experience from an aesthetic engagement within, to an event outside of the artwork as a failure of minimal art. Fried's essay was immediately challenged by postminimalist and earth artist Robert Smithson in a letter to the editor in the October issue of Artforum . Smithson stated the following: "What Fried fears most is the consciousness of what he is doing--namely being himself theatrical."
Neo-minimalism is a rather vaguely defined art style/movement of the late 20th, early 21st centuries, in painting, sculpture, architecture, design, and music. It is sometimes referred to as "neo-geo", "Neo-Conceptualism", "Neo-Futurism", "New Abstraction", "Poptometry", "Post-Abstractionism", "Simulationism", and "Smart Art". Contemporary artists who are supposedly associated with the term, include David Burdeny, Catharine Burgess, Marjan Eggermont, Paul Kuhn, Eve Leader, Tanya Rusnak, Laurel Smith, Christopher Willard, and Time Zuck.